4/1/2023 0 Comments Promotee your eevent boston![]() Pop-ups are all the rage right now, from Boston to San Francisco, and everywhere in between. Also consider your brand identity (rustic, Glamorous, healthy, etc), and design your marketing materials and event decorations to match. Tie any food or beverages offered into your all-natural theme by offering healthy, even organic, menu options. You could even amp up the ambiance and use your products to create an aromatic immersion for potential clients to enjoy at the event. Say you’re aiming to emphasize your commitment to sustainability with your event - If you’re using an event to promote your all-natural bath products to consumers, consider displaying your most popular items. Remember: It’s always important to practice what your event preaches. To keep their momentum alive as social distancing prevented large in-person gatherings, Oracle promoted a series of virtual events and also highlighted content from previous in-person events. In this particular example, Oracle’s event marketing tactics focused on pivoting to a “reimagined” version of their normally in-person conference. Oracle promoted their Code One virtual event series with a stylized and dedicated event landing page. They can also be great networking events, and typically have a theme relevant to the industry. User conferencesĬonferences can be extremely attractive to people from all walks of life – even for industries you might not expect. 8 event marketing examples to help you get started 1. Now that you know the importance of event marketing, let’s dive into some event marketing examples to help you start thinking about how you’ll promote your next event. These events can also be great ways to show off your own skills, help you make connections with other business owners, or fundraise for your nonprofit. Even events like product demonstrations, a class open to drop-in clients, or nonprofit adoption drives are worthy of a great event marketing strategy.Įvent marketing, also known as experiential marketing, is all about using experiences - whether virtual or in-person - to teach potential and existing customers about your products, services, or business. But don’t let the large names scare you off. No company is too large (or too small) to benefit from event marketing in 2018, industry giants like Oracle, Google, CNET, and Apple hosted events that were wildly successful.
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